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Customer Journey & Conversion Strategist

Turning customer insights into higher conversion and revenue growth.

將客戶洞察轉化為更高轉換率與更穩定的營收成長

I help B2B, education, and service-based teams clarify their messaging, improve sales journeys, and build conversion systems that support measurable growth.

我協助 B2B、教育培訓與專業服務團隊，釐清溝通訊息、優化銷售旅程，建立能支持成長的轉換流程

B2B Strategy Sales Funnel High-ticket Conversion EN / ZH Bilingual
Business Results

Measurable outcomes, not just deliverables.

重點不只是產出，而是能被衡量的商業成果

7–13%
33%
Seminar-to-sales conversion rate
說明會到課程成交率
↑
NT$200K–300K
NT$800K+
Weekly high-ticket program revenue
單週高單價課程營收
↑
0–1 / week
4x
Weekly follow-up conversions
每週 follow-up 成交數提升 4 倍
↑
What I Help With

I help teams improve how customers move from interest to trust, decision, and purchase.

協助團隊優化客戶從「感興趣」到「信任」、「決策」再到「購買」的完整旅程

01
Customer Journey Strategy
客戶旅程策略
Map the complete customer journey from awareness to purchase — identifying friction points and conversion opportunities at every stage.
梳理客戶從認識、理解、信任、詢問到購買的完整旅程，找出每個階段的卡點與轉換機會
02
Sales Funnel Optimization
銷售漏斗優化
Optimize events, registration pages, LINE flows, follow-up sequences, presentations, and sales conversations to improve conversion at every touchpoint.
優化活動、報名頁、LINE 流程、跟進節奏、簡報與銷售對話，提升每個接觸點的轉換率
03
Sales Enablement Content
銷售賦能內容
Create assets that help salespeople, founders, and consultants communicate value more clearly — from DMs to pitch decks to follow-up scripts.
製作讓業務、創辦人與顧問更容易說清楚價值的銷售素材，包含私訊話術、提案簡報與後續跟進腳本
04
Bilingual Business Communication
中英雙語商業溝通
Turn Chinese business concepts into English-market-ready brand, sales, and proposal language for international and cross-border teams.
將中文商業概念轉化為適合英語市場的品牌訊息、銷售話術與提案語言，支援海外與跨境商業溝通
Case Studies

Selected work — business problems solved through strategy.

精選案例 — 用策略解決真實商業問題

Each case started with a real business challenge — and was solved through customer insight, clearer messaging, and conversion-focused strategy.

每個案例都從真實商業問題出發，透過客戶洞察、訊息優化與轉換策略，推動更清楚的溝通與更可衡量的成果

01 / High-ticket Conversion
Seminar-to-Sales Conversion System
從免費說明會到高價值服務成交的轉換流程
▾
A consulting and education business used free seminars to attract business owners, but conversion performance lacked consistency and relied heavily on individual sales execution rather than a repeatable system. The challenge was building a repeatable, systematic approach.
一家顧問與教育型企業透過免費說明會吸引企業主，但整體轉換表現缺乏一致性，且較依賴個人銷售經驗，而非可複製的轉換流程。挑戰在於建立可複製的系統化成交流程
My Role
Sales funnel strategy, event flow optimization, sales messaging design, seminar communication support, LINE journey planning, and post-event follow-up systems.
銷售漏斗策略、活動流程優化、銷售溝通設計、說明會現場流程支援、LINE 客戶旅程規劃，以及活動後 follow-up 流程設計
Before
7–13%
說明會轉換率
1–2 groups
每場成交組數
NT$200K–300K
每週課程營收
→
After
25–33%
說明會轉換率
8–10 groups
每場成交組數
NT$700K–800K+
每週課程營收
Seminar Conversion Funnel
Landing Page Attract & Register 吸引訪客 · 完成報名 ↓ Registration Sign-up & Confirmation 報名確認 · 活動通知 ↓ Seminar Trust-building & Facilitation 建立信任 · 說明會主持 ↓ Sales Pitch Objection Handling 銷售簡報 · 異議處理 ↓ On-site Close Closing Process 現場成交流程 ↓ LINE Follow-up Post-event Journey 活動後 LINE 旅程追蹤 ↓
25–33%
Conversion Rate ✓
說明會成交轉換率
02 / Lead Nurturing
Follow-up & Lead Conversion System
活動後名單培育與成交轉換系統
▾
Post-event leads were generated, but follow-up needed clearer segmentation, timing, and message structure. Many teams have the names — they just lack the system to convert them.
活動後確實產生名單，但後續追蹤缺乏明確的分類邏輯、時間節奏與訊息架構。很多團隊擁有活動名單與潛在客戶，但缺乏清楚的名單分層、follow-up 節奏與轉換流程
My Role
Designed lead segmentation logic, LINE journey stages, follow-up tracking, and post-event nurture sequences.
設計名單分類邏輯、LINE 客戶旅程階段、客戶追蹤流程，以及活動後的追蹤節奏
Before
0–1 / week
後續追蹤成交
No system
無系統化流程
無系統化追蹤
→
After
1–4 / week
後續追蹤成交
+NT$200–300K
每週額外營收
LINE Customer Journey — Post-Event Follow-up
✓ Event End Day 1 Day 3 Day 5 Day 7 Close 活動結束 第 1 天 第 3 天 第 5 天 第 7 天 成交 Thank-you MSG Warm Follow-up Segmentation Objection Handling Final Call-out Conversion 感謝訊息 暖身追蹤 名單分類 異議處理 最終追單 成交轉換
03 / AI Startup · B2B
AI Startup Product Communication & Founder Brand Strategy
AI 新創產品溝通與創辦人品牌策略
▾
The team was exploring how to communicate AI-enabled business systems to SME owners — covering organization, finance, promotion, and workflow tools. The key challenge was making abstract AI concepts clear, practical, and relevant to business owners who aren't tech-native.
團隊探索如何向中小企業主溝通 AI 驅動的商業與營運工具，核心挑戰是讓抽象的 AI 概念變得清楚、實用，且與非科技背景的企業主相關
My Role
B2B product communication, system concept visualization, founder-led content, marketing collateral design, web page communication, and event / sales materials.
B2B 產品溝通、系統概念視覺化、創辦人品牌內容、行銷素材設計、網頁溝通架構、活動與銷售素材
What I Delivered
SME business system prototypes
中小企業系統 Prototype
Product & course DMs / brochures
產品與課程 DM／宣傳品
Web & landing page communication
網頁與登陸頁溝通
Founder-led Facebook content
創辦人 Facebook 內容
Short-form video scripts & editing
短影音腳本與剪輯
Event & sales communication assets
活動與銷售溝通素材
04 / UX Research · Background
From User Research to Business Communication
從使用者研究到商業溝通策略
▾
Worked across listed technology companies and digital product environments, supporting UX research, product research insights, user interviews, usability testing, customer journey analysis, and bilingual product communication.
跨上市科技公司與數位產品環境工作，支援 UX 研究、產品研究洞察、使用者訪談、易用性測試、客戶旅程分析與雙語產品溝通
What I Worked On
User interviews · Usability testing · Customer journey analysis · Competitive research · Bilingual EN-ZH product narratives · International design award submissions
使用者訪談・易用性測試・客戶旅程分析・競品研究・中英雙語產品敘事・國際設計獎項提案
Customer Journey Map — Awareness to Advocacy
Awareness Consideration Decision Retention Advocacy Emotion
How I Can Help

How I can support your team.

我可以如何協助你的團隊

Funnel & Conversion Audit
銷售漏斗與轉換診斷
Best for teams that already have events, leads, or content in place, but struggle with inconsistent conversion or close rates.
適合已有活動、名單或內容布局，但報名、諮詢或成交率不穩定的團隊
  • Customer journey mapping
    客戶旅程盤點
  • Full audit: registration page, LINE, DM, deck, follow-up
    報名頁 / LINE / DM / 簡報 / follow-up 全面檢查
  • Conversion bottleneck diagnosis
    轉換卡點診斷
  • Optimization recommendation report
    優化建議報告
Sales Messaging & Follow-up
銷售訊息與跟進流程優化
Best for high-ticket services, consulting packages, and course brands that need clearer messaging and more structured follow-up.
適合高單價服務、顧問方案與課程品牌，用更清楚的訊息與跟進節奏提高諮詢與成交效率
  • Sales messaging restructure
    銷售訊息重整
  • Objection handling scripts
    異議處理話術
  • LINE / Email follow-up scripts
    LINE / Email follow-up 腳本
  • Post-event follow-up rhythm design
    活動後追蹤節奏設計
Founder Content & B2B Communication
創辦人內容與 B2B 商業溝通
Best for AI startups, consulting firms, and founder-led brands that need to communicate expertise with clarity and credibility.
適合 AI 新創、顧問公司與創辦人品牌，協助將專業觀點轉化為清楚、有信任感的內容與商業溝通
  • FB / LinkedIn content theme planning
    FB / LinkedIn 內容主題規劃
  • Short-form video scripts
    短影音腳本
  • Personal brand message positioning
    個人品牌訊息定位
  • Web page & DM communication structure
    網頁與 DM 溝通架構
EN 中
Bilingual Business Communication
中英雙語商業溝通
Best for brands expanding into English-speaking or cross-border markets.
適合正在拓展海外市場、英語市場或跨境合作的品牌與團隊
  • English About / Pitch / Proposal
    英文品牌介紹 / 提案 / 企劃書
  • Sales page messaging
    銷售頁文案
  • EN/ZH business copy adaptation
    中英商業文案雙語轉換
Roles I'm Best Matched For

Open to the right opportunity.

尋找最適合的機會

Customer Journey Strategist客戶旅程策略師 Growth Strategist成長策略顧問 Conversion Optimization Manager轉換優化經理 Sales Enablement Manager銷售策略主管 B2B Marketing StrategistB2B 行銷策略顧問 Product Marketing / GTM Strategy產品行銷 Content Strategy Manager內容策略經理 Founder Brand Strategist創辦人品牌策略顧問
Best fit: B2B SaaS · education & training · consulting firms · AI startups · service-based businesses · founder-led teams
適合合作對象：B2B SaaS、教育培訓、顧問公司、AI 新創、專業服務型企業、創辦人主導團隊
About

Strategy-first, conversion-focused.

以策略為核心，以轉換為目標

I'm a Taiwan-based Customer Journey & Conversion Strategist with experience in UX research, sales funnel optimization, high-ticket program conversion, founder-led content, and bilingual business communication.

我是來自台灣的客戶旅程與轉換策略顧問，具備 UX 研究、銷售漏斗優化、高單價課程轉換、創辦人內容策略與中英雙語商業溝通經驗。

My work sits at the intersection of customer insight, business communication, and revenue conversion. I help teams understand what customers need, what they hesitate about, and what drives them to take action — then turn those insights into clearer messaging, smoother journeys, and more effective sales assets.

我的工作介於客戶洞察、商業溝通與營收轉換之間。我協助團隊理解客戶真正需要什麼、在哪裡猶豫、什麼因素會推動他們採取行動，並將這些洞察轉化為更清楚的訊息、更順暢的旅程與更有效的銷售素材。

我擅長將使用者洞察、內容溝通、活動流程與後續追蹤整合成更清楚的客戶旅程與成交流程，協助 B2B、教育培訓、顧問型服務與早期新創提升市場溝通與轉換效率。

Open to Remote Roles, International Projects, and Consulting Collaborations

Let's build something that converts.

一起打造能真正成交的商業系統

Primary

Open to Remote, Hybrid, and International Roles

開放遠端職缺、國際專案與綜合型辦公工作形式

I'm interested in roles and projects at the intersection of growth strategy, customer journey design, sales enablement, content strategy, and B2B marketing — especially with B2B, education, consulting, AI startup, and service-based teams.

我主要關注成長策略、客戶旅程設計、銷售賦能、內容策略與 B2B 行銷，特別適合 B2B、教育培訓、顧問服務、AI 新創與專業服務型團隊

Also open to selected project collaborations

I'm also open to selected consulting or project-based collaborations related to sales funnel audits, event conversion, founder-led content, and bilingual EN/ZH business communication.

同時接受特定專案合作，包含銷售漏斗診斷、活動轉換優化、創辦人品牌內容，以及中英雙語商業溝通